The Addy Element occurs naturally in advertising agencies, marketing departments, and home offices all around us. When creatives and clients work as a team toward a common goal, The Addy Element is forged with new ideas, unique perspectives, and creative thinking. It is precious and rare; found only when these special ingredients are combined and the right amount of pressure is applied.

If you're looking for proof of The Addy Element in your creative, there's only one test you need to administer. Enter the 2010 Addy Awards. Like a Mass Spectrometer, The Addy Awards will tell you if you have The Addy Element, but only you can provide the sample.

In light of our struggling economy, your AAF-NA board has decided to try something new with the physical awards winners receive. All winners will receive one award this year to recognize your achievements, and then the money normally spent on the other awards will go to a local charity. AAF-NA will have a short list of organizations in need for you to choose from when you drop off your entries. The advertising industry has had its own troubles, but let's reach out and help those less fortunate. Donations will be made in your company's name.

In March we will invite these organizations to our monthly meeting and present them with checks. Not only does this help give back to our community, but it is an environmentally-friendly alternative to a multitude of trophies.

Awards will be available for order as in the past, so yes, you can still get awards for your clients. And yes, the awards will indicate how many you won and we will still give out "Best ofs" and "Special Recognition" awards.

Enter Online Now

Turn-in:
Friday, January 8th, at Redstone Federal Credit Union’s Education Center at 220 Wynn Dr. from 11 a.m. - 3 p.m.

Late Turn-in:
Tuesday, Janaury 12th, at ChromAddict from 11 a.m. - 3 p.m. There is an additional charge for entering late. Late entries MUST be entered online as well.

Winners:
Winners will be notified the week of January 18th. The Addy Awards Gala will be held Saturday, February 27th at Sci-Quest in Huntsville. Information will be posted to the website as it becomes available.

You must use the AAF software to enter your pieces online. If you entered the Addy Awards last year, you will need to create a new username and password.

Entries MUST be unmounted. See rules for complete information on how entries need to be submitted for each category. A list of categories is available.

ALL physical entries must be turned in during the regular turn-in or the late turn-in. Entries WILL NOT be taken at any other times.

Member pricing - Single: $55, Campaign: $60, LATE: $65

Non-Member pricing - Single: $95, Campaign: $100, LATE: $110

Student pricing - Single: $15, Campaign: $20, LATE: $25

Questions?! Call Carrie Alderfer at 776-1066, 683-5554 or email her at webmaster@aafna.org.

Rules	Categories

Registration for the 2010 Addy Awards is now closed. Registration for this event is REQUIRED.

We’re celebrating the best in advertising in North Alabama with all the elements you’d expect: heavy hors d'oeuvres, drinks, well deserved recognition, and you.

Saturday, February 27, 6 p.m. to 9 p.m. at Sci-Quest located at 102-D Wynn Dr.

We'll see you Saturday night. Dress is business to formal.